Victor is introducing a private aviation client operator ratings programme – Victor Client Preferred Operators. This new feature is designed to improve Victor's transparency by enabling consumers to see before booking which operators have the best aircraft and service based on customer feedback.

To qualify as a Client Preferred Operator, the operator must have a minimum of 90 per cent customer satisfaction rating for both the aircraft quality and service on board. These operators, which are indicated by a star icon on each quotation to the client, must also demonstrate low levels of technical or flight recovery issues.

Client Preferred Operators are based on analysis of customer feedback on thousands of private jet and commercial jet flights booked through the Victor platform. The data-driven tool is designed to empower the consumer to make an even more informed decision about the operator they choose to fly with, while also giving a platform to the highest-performing operators. This will ultimately enable them to increase revenue made through the Victor marketplace and encourage them to focus on continual improvement from customer insight and feedback.

Co-CEO Toby Edwards comments: “We believe that transparency is critical when paying for a service, and this new feature naturally builds on this value proposition. Adding a Client Preferred Operator symbol on quotes with the highest customer feedback is a smart and simple way to give our flyers even greater control, knowledge and access to on demand jet charter. We're also excited for what this means for our network of partner operators, many of whom we have been working with the best part of ten years.”