US charter operator and aircraft management company Sun Air Jets has unveiled its new brand and website. Both are intended to more fully represent the company and its services.

After evaluation of the former logo, the company's leadership team determined to refresh the brand to better promote its current positioning in the market. Established in the private aviation industry for over twenty years, Sun Air Jets provides luxury travel and private jet management services and therefore needed a more modern brand to reflect its offerings.

The new logo comprises a modern sun with air symbols, representing the element of travel, while incorporating visual notions unique to Sun Air. The company name is displayed in a font with crisp edges and contemporary touches, and furthermore, the 'A' provides a visual reference to a private jet in flight.

Additionally, a whole new website was unveiled. The site encompasses new features to showcase the diverse charter fleet, including day and night configurations and a 360 virtual tour of each aircraft, inside and out.

Visitors can also easily and quickly request a charter quote within the new flight booking tool, as well as subscribe to receive announcements for flight specials.

“We're very excited to unveil the new Sun Air Jets brand,” says president and COO Brian Counsil. “The previous logo was created over 15 years ago and served us very well, but we feel this new logo more fully reflects the elegant and sophisticated services we offer to our customers.”