US air medical service Air Methods has promoted JaeLynn Williams to the position of chief executive officer. Williams, currently executive vice president of sales, marketing and communications, succeeds Steve Gorman, who will continue as an active member of the company's board of directors.

“JaeLynn's leadership attributes, business and financial acumen and technical breadth make her the ideal person to lead Air Methods,” says chairman of the board of directors Michael G Fisch. “Given her deep passion for customer and patient care and her strong focus on accelerating growth, the board is confident she will continue Air Methods' recent record of achievement.”

He continues: “The board is also deeply grateful to Steve Gorman for his leadership as CEO over the past 18 months, during which he has been instrumental in setting Air Methods on a path of strategic excellence and operational growth by building a strong leadership team and making significant operational improvements to create a great foundation for continued success.”

Since joining the company in early 2018, Williams has revitalised its sales and marketing functions, instituted customer-centric improvements and developed management operating systems and metrics. This work is grounded in her commitment to advancing healthcare, developed over a 28 year career.

Previously, she was chief commercial and marketing officer for GE Healthcare Digital, responsible for leading the global commercial strategy for marketing, sales, service, and delivery of this $1.6 billion business. Prior to that she was president and general manager of 3M Health Information Systems, responsible for worldwide growth of a broad portfolio of healthcare software and consulting services.

“I am honoured to assume leadership of this great company,” Williams says. “Working alongside our talented executive leadership team, our teammates and our board, I look forward to building an exciting and successful future for Air Methods, a future defined by service excellence to our customers, who rely on us as an indispensable partner dedicated to lifesaving care for those in need.”