Private jet charter marketplace Victor has launched Alto Partners, a collection of three carefully selected brand partners offering exclusive benefits: luxury tour operator Scott Dunn; multinational car rental company Sixt; and custom-made clothing service Spencer Hart. Alto itself was launched in 2018 as a frequent-flier points programme for Victor members. For every US$ spent, one Alto point is accrued, and these are automatically added to the customer's account as soon as they land, to be redeemed in blocks of 10,000 on future flights booked through the company.

To date, Victor customers have earned more than 77 million Alto Points, saving more than $1 million on their flights. Going forward, Victor members will earn two points for every dollar spent with Scott Dunn or Spencer Hart, and five points for every dollar spent with Sixt. Over time, further Alto Partners will be added to the programme.

“At Victor, we believe in a better way to fly privately and place customer experience at the very core of our industry-leading innovations. Alto is a smart, effortless and entirely unique frequent-flier rewards programme that allows our customers even greater control over their travel and helps them make the most of every journey with us. Ultimately it is our thank you to them,” comments managing director UK (ROW) Toby Edwards. “With Alto Partners, we have listened to what resonates with our customers and are delivering lifestyle benefits to match their interests beyond jet travel. These lifestyle benefits would typically be exclusive to clients of expensive pre-paid jet cards, however like the Victor membership, Alto is free to join and accessible to all. We look forward to continuing to collaborate with other like-minded brands to enrich the Victor experience.”