On-demand platform XO has launched Rise, a programme designed to make private aviation more accessible and valuable for those who seek to use it more frequently, or have never experienced it. The service is also aimed at those who fly private regularly, but are not deemed to be getting the elevated service, flexibility and quality aircraft they deserve.

Benefits include instant booking for everything from full charter to individual seats, the ability to initiate or join shared charters, discounts on empty legs and waived service fees.

Rise joins XO's other membership tiers, including its Access Solutions: Select, Signature and Elite. All these membership tiers offer members the confidence of the industry's first Know What You Fly promise. The promise guarantees that when anyone books a charter or a shared seat from XO, they will have transparency into the service level of the aircraft they are deciding between.

“The introduction of our Rise membership is a dramatic advance in our mission to make the benefits of private aviation more accessible to business and leisure travellers,” says founder and chairman of Vista Global Holding Thomas Flohr. “We believe that the combination of innovative membership options, and the breadth and diversity of the aircraft in our fleet, more than 1,600 across all our service classes, will extend our leadership role. We are committed to meeting the needs of every flyer, including those who fly typically up to 15 hours a year, and seek alternatives to the status quo. We want to help everyone go beyond the travails of commercial flying, the over-priced and inflexible model of fractional ownership and the inherent inefficiencies of traditional middlemen and jet cards.”