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Helibras reshuffles to bring executives closer to customers
Sébastien Bully has taken over as director of sales at Helibras, Alessandro Branco takes over as director of programmes and services and Henri Marteel has taken the roll of operations director in Brazil.

Brazilian helicopter manufacturer Helibras is moving three executives in its board of directors. The position of vice president of business and services, formerly held by Jean-Luc Alfonsi, now president of Helibras, has been split into two new roles so that executives are closer to customers. In addition, the company has created an operations directorate.

“Having high-level professional executives with extensive experience and knowledge of the Brazilian market in these positions is one of the company's strategies,” explains president Jean-Luc Alfonsi. “We want to be even closer to customers to better serve them and always improve our services.”

Working in Brazil since 2008, Sébastien Bully has taken over as director of sales, marketing and new business development. His objective will be to consolidate and expand the company's market leadership through innovative solutions, making use of the company's large infrastructure in the country.

A native of Paris, France, Bully has devoted his entire career to aviation since 1998 when he started as an aircraft maintenance trainee in Montpellier, France. He has worked in several markets in France, Mexico and Singapore, and holds a degree in Aeronautical Engineering from ESTACA and an MBA from Institut Aix in Provence.

With over 20 years of experience in customer support, project management, business operations, product development and engineering management, Alessandro Branco takes over as director of programmes and services. He will be tasked with continuing to improve the company's products and services to further support customers.

Born in Rio Claro, interior of São Paulo, Branco is an aeronautical engineer from Vale do Paraíba University (UNIVAP), and holds a postgraduate degree in Aeronautical Maintenance and Master of Engineering from UNIFEI, an MBA in Project Management from FGV and an MBA in Business Management by USP.

Having worked in the Airbus group for more than 15 years, Henri Marteel has taken over as operations director in Brazil and will coordinate a team of over 300 professionals. With extensive experience in maintenance and industry, Marteel will be challenged to ensure quality, costs, deadlines, safety and customer satisfaction in relation to industrial activities.

Marteel is from Dunkerque, France, and is fluent in four languages.