This website uses cookies
More information
Business Air News
Business Air News
The monthly news publication for aviation professionals.

Why visit ACE ’24?

Related background information from the Handbook...

Sino Jet
Charter

BAN's World Gazetteer

China
The monthly news publication for aviation professionals.

Request your printed copy

GeoStar adapts for China’s specialist travel market
The economy may be slowing down, but China's high fliers are keener than ever to avail themselves of top notch experiences. GeoStar, known as the China Entrepreneurs Flying Club, is riding that wave of interest.
China's growing interest in personalised travel is supported by specialist flying club GeoStar.

Sino Jet subsidiary and specialist travel service provider GeoStar has adapted to slackening economic conditions in China by personalising its services to meet clients' evolving expectations. GeoStar president Zhao Lingyun says: “As a group, Sino Jet is entrepreneurial. GeoStar follows this model and we seek opportunities to be first-to-market by adapting our services to growing trends.” She explains that since 2015, specialist travel services and flying clubs have been growing in popularity in China. These clubs provide bespoke, once-in-a-lifetime experiences such as driving across the Sahara Desert, exploring the islands of the Pacific and a trip to Antarctica.

She continues: “As the China market matures, bespoke service models are emerging. Clients are now more discerning, and they expect personalised and exclusive services. We quickly adapted because our niche business model is more sustainable than a one-size-fits-all approach. Our clients use business jets to gain access to previously inaccessible parts of the world. They work with GeoStar to obtain specialist travel guidance for unusual destinations, while leveraging that platform to network with China’s elite. The combination of niche travel, business jet transfers and elite networking provides a special circle that would otherwise be very difficult to access. This is attractive to Chinese customers.”

The company makes use of three Sino Jet aircraft and has established a number of luxury partnerships that give clients access to golf clubs, medical and wellness services, financial services as well as high-end hotels and properties.

Founded in 2011, Sino Jet is a business aviation operator, management and charter company. It manages and operates approximately 40 business jets in Greater China and around the world and has dual headquarters in Beijing and Hong Kong. The company is also expanding in Mainland China with bases in Shanghai, Shenzhen, Guangzhou, Xiamen, Zhuhai and Chengdu. In 2018, Sino Jet operated 2,380 flights, with more than 6,687 flying hours.

Other News
 
Prima Air drives Asia Pacific business
May 2, 2024
Prima's partnership with HKBAC addresses rising demand for North America-Asia Pacific connectivity. The Asian roots of its Hong Kong operation enable an understanding of cultural nuances and VIP needs.
Sino Jet leads charge in Asia Pacific green aviation
April 25, 2024
Forward-looking PhilJets rejoins AsBAA
February 24, 2024
Amber Aviation prepares to launch fractional ownership programme
February 24, 2024
Amber Aviation has completed its Series C funding round and is now ready to introduce its fractional aircraft ownership programme, AmberNet, later this year.