US company Airthereum has launched its Fly app, designed to make access to private travel faster by placing the power in the hands of app users. Fly incorporates voice activated jet reservations, artificial intelligence and 'blockchain' technology to provide on-demand pricing from multiple leading private aviation carriers in a way that it claims will increase efficiencies and reduce the reliance on middlemen. It can process many forms of payment including more than 50 cryptocurrencies.

“From my years as a music producer creating the 'Pittsburgh sound' for Dr Dre to pioneering drone technology and social apps, Fly by Airthereum is the most exciting project I've worked on in 20 years,” says CEO Stuart Bullard.

Bullard combined his app programming expertise with a background in various aircraft technologies to provide a vision for the trajectory of Fly. He is currently a multi type-rated commercial pilot and a UAS remote pilot, as well as a leader in executive level autonomous systems solutions at San Diego-based drone management software company DreamHammer.

With a blockchain based membership rewards programme, Fly offers tiered bonus air miles whereby the more individuals use it, the more they can fly.