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Luxaviation UK
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Luxaviation UK flies tech-based executives with a focus on wellbeing
Achieving the correct balance between work and play is a crucial consideration for any business person, and those at the top of their game are no different. Flying on a private jet can offer space for confidential board meetings, but unwinding is just as valuable.
Luxaviation UK chief executive Patrick Margetson-Rushmore and MD George Galanopoulos report a change in client demographic.
Read this story in our July 2018 printed issue.

Luxaviation UK is witnessing a shift in its client base from the financial sector towards tech and digitally-led industries. With this the company has also noticed changes in onboard behaviour, such as how customers spend their time, what they wear and what they eat and drink.

MD George Galanopoulos says: "Business travel makes up a key part of our business, accounting for around 80 per cent of activity. Our business travellers are c-suite level industry leaders. More recently though, we are catering for a new generation of business jet users who are less formal in their attire, wearing more toned-down business clothes and using the time on board to relax, wind down and switch off from the technologies that drive their working day.

"For directors and executives, time is a valuable resource and business aviation enables them to recreate the boardroom environment and seamlessly extend their working hours. However, there is increasing value being placed on making sure that time on board is used to help with wellbeing and relaxation. People's food choices are different; they want superfood salads, plant-based protein and non-meat products. We have also seen a rise in requests for freshly pressed juices, flavoured waters and herbal and fruit teas."

Luxaviation UK's most popular business travel destinations for 2018 are Paris, Geneva, Berlin, Rome, Nice, Barcelona, Palma, Madrid, New York and Moscow.

"Paris, Geneva and Berlin continue to dominate our top ten destinations for business travellers, and cities such as Rome, Barcelona and Madrid are also very popular, as tech industries look at new destinations to base their offices and do business," chief executive Patrick Margetson-Rushmore explains. "Our clients come from the worlds of AI, big data and e-commerce. They travel for shorter durations, often hopping from one city to the next before returning to the UK. They operate at high speed and private jet usage meets that demand extremely well, offering them a space to continue working or use the time to ensure their digital work does not take over their lives."

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