Charter airline Cello Aviation has strengthened its commercial team with the addition of Martine Williams as account executive.

Williams brings nearly 20 years experience in the aviation sector to the Birmingham-based company that has seen bookings more than double since last year.

"It is a very exciting time to join Cello, which is clearly going places," she says. "I shall be working with brokers and customers in the UK and Europe. We have a great product with great people and I know from my own experience how important the crew that delivers front line service is."

Starting out as cabin crew, Williams moved into sales where she worked for European Aviation and most recently with Strategic Aviation in Gatwick.

As part of its second anniversary celebrations Cello's vip BAe 146 has been flying the skies of Europe sporting a giant pink nose in support of the Breakthrough Breast Cancer charity.

As well as making a donation, the airline is organising a collection on board and at its offices.

In keeping with its ethos of using local businesses as suppliers, the company has arranged for local vip car company Diamond Chauffeur Services to provide top end cars including Rolls Royce and Bentley to back up its vip charter service.