European Skytime has launched a flight programme designed to attract business users away from scheduled airlines and towards private aviation using local airports. Called the First Step Flight Programme, the UK company has targeted over 100,000 companies offering fixed price occupied hourly rates in four and eight seat aircraft for trips within the UK and Europe.

“By offering a service at less than half the hourly rate of our smallest jet, we have attracted a great deal of interest very quickly,” said md Steve Westlake.