Cello Aviation has just completed a six week tour of Europe on behalf of the American rock guitarist Carlos Santana, in conjunction with UK-based broker Direct Air Charters.

"It has been an absolute pleasure being flown by Cello Aviation over the last six weeks," said Santana. "They have exceeded our expectations, the commitment and flexibility shown by them has been second to none. I wish them a very happy first birthday."

During its first year the company says it has generated a loyal customer base including Premiership and international football teams, royalty, European Parliament members and A-list film stars and pop stars.

Cello has grown to 22 staff, and is also planning to increase the fleet with the addition of another aircraft later in 2011. This growth will add up to a further 15 jobs.

Most recently the company appointed a sales and marketing executive for Europe, based in Nice.

Christelle Chamot has a master's degree in Air Transport Management and a second in International Marketing and Business Development, completed while working for a business aviation company. "Her fantastic language abilities also mean that we can now offer onboard translation for our overseas clients," says ceo Nim Baines.