The Boeing Company and General Electric have been celebrating the BBJ’s fifth birthday. "We’ve experienced a wild ride," said Borge Boeskov, outgoing Boeing Business Jets president. "We initially saw a potential market of six airplanes per year, maybe eight if we were optimistic. We obviously underestimated the demand.” By October 2000, the company had sold 71 BBJs (the company announces orders once a year at the NBAA convention). They are based in North and South America, Asia, Europe, South Africa and Australia.