Cello Aviation has been celebrating its first year of operations with an Avro ABJ from its Birmingham airport base. During this time the staff roster has grown to 22, and the company is now planning to increase its fleet with the addition of a second aircraft later this year.

The company says it has already generated a loyal customer base including Premiership and international football teams, royalty, EU Parliament members, golf and WWE superstars and A-list film stars and pop stars.

Matt Purton, commercial jet sales director with broker Air Charter Service, is impressed: "Working with the team has been a thoroughly enjoyable and professional experience. Nothing has been impossible for them and they don't seem to know the word 'no'. Our clients are very specific about punctuality and onboard service, for both of which Cello have not been left wanting.

"The aircraft, ops and engineering team did a great job of ensuring that all 11 departures were on time and that the aircraft was serviceable – while the cabin services team and crew made sure that the service met and exceeded all expectations, and were especially receptive and resourceful in finding some specific food and beverage requests."

Purton continues: "Working with Cello is like having a blank canvas with which to do as you please. We are delighted to have secured with them the aircraft for the November tour for the same client.

"We also have worked with them on flights for Middle Eastern royalty and the same client has asked us specifically for this aircraft this summer."