New Piper Aircraft has unveiled an eight-phase customer relations management initiative. The customer pulse centre is the focal point of its new e-business strategy, designed to track every contact and communication between Piper, its dealers and its customers. Pulse is the product of a partnership with Siebel Systems to deliver a customer care programme over the next 18 months. Ultimately, Piper intends to provide every new owner with their own website, giving up-to-date information on services and products.