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• Chapman Freeborn Airchartering

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PERSPECTIVES – Business aviation through the eyes of the charter broker: Online services are unable to guide clients through the complex choices
Alex Berry, Chapman Freeborn group executive sales and marketing director says: "In my opinion what the internet is not doing, and in business aviation specifically, is removing the value that a broker can add because there are increasingly more complex choices to navigate through.

Alex Berry, Chapman Freeborn group executive sales and marketing director says: "In my opinion what the internet is not doing, and in business aviation specifically, is removing the value that a broker can add because there are increasingly more complex choices to navigate through. At Chapman Freeborn our brokers are equipped with knowledge and experience that customers can access 24-7-365 without having to go through endless automated options. We understand the importance of communication and ensure that we offer our customers a service based on value, as well as offering advice and support, which generally the internet cannot provide."

He adds: "In most instances there are three fundamental factors that would cover the vast majority of customer needs – price, quality and procedure. We find a way to meet those requirements and in many cases exceed them with whatever aspect of the process is the most important. It could be an entrepreneur who needs to maintain a hectic schedule or a last minute car part that is holding up production, or even a government requiring urgent evacuation flights or humanitarian assistance."

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