As Long Run raced towards the finish line to win the Cheltenham Gold Cup, UK-based PremiAir was preparing to wrap up an extremely busy flying schedule. 

Neil Gibson, director of charter and management, says: "Each aircraft in the company's executive charter fleet flew every day from locations in the UK and throughout Europe."

The company flew race-goers to and from the Cheltenham Festival direct to the heliport located beside the racecourse. Its fleet of S76s and Twin Squirrels carried passengers from Denham aerodrome, the London Heliport, Oxford airport and several private addresses in the south of England.

Gibson says: "The Cheltenham National Hunt Festival marks the start of the 2011 corporate hospitality season and, as the country emerges from recession, PremiAir is looking forward to a busy summer season. Bookings for Royal Ascot in June are gaining momentum while interest is high for Goodwood's Festival of Speed that same month and for The Revival in September.

"The British Grand Prix at Silverstone in July is proving especially popular and PremiAir has already sold 95% of its capacity for the Sunday," 

Gibson says the fleet, which currently comprises 12 helicopters and three jets, will be further boosted by an additional Learjet 45 joining the managed fixed-wing fleet from May.