Air BP has a new corporate identity and a strengthened commitment to aviation. The Air BP shield is being replaced by a new symbol depicting a sunburst of green, white and yellow.

The company says it intends to apply the basic philosophies and business objectives of parent company BP in ways specific to the aviation industry.

Focus will be given to the recent acquisitions of Amoco, Arco and Exxon Lubricants and identifying the growth opportunities that they represent.

Meanwhile, Brian Blazina is the company’s new general aviation manager, his responsibilities

are customer/dealer fulfilment, brand awareness and new business development.

In further developments, Air BP has named Paul Lantero as its new global card and marketing programme manager.

He will be responsible for developing Air BP’s credit card products and will coordinate advertising activity for consumer and corporate markets.