French-headquartered Aviaxess, which is developing business in Russia (EBAN August 2010), reports that its commitments to polo are paying off by expanding its contacts, role and profile in the sports sector.

Frederic Aguettant, president, says: "Since Aviaxess was founded in 2002 we have had a focus on sport and our involvement in polo reflects this tradition.

"Aviaxess has been an international Polo Club Saint Tropez sponsor since 2009 and was right behind the international polo season again this year culminating with the award of the Aviaxess trophy at the grand final on 11 July."

Aguettant points out: "The company is already very visible in the sports world with high profiles in the nautical and motor sports areas for example. We are very happy that Aviaxess has now become established as one of the key supporters of polo."

Winning polo team members have enjoyed sponsorship benefits such as free transfers at Saint Tropez La Mole or Nice, a flight around the Porquerolles Island or five per cent discounts on helicopter flights in France and Europe.