PrivatAir, the Geneva-based private airline, has announced that it will be running two exclusive golf tours in its Boeing 757 in the year 2000. The aircraft has been customised to accommodate 50 guests, and has been used in the past to transport heads of state and rock stars.\r"The idea for the tour came about primarily to increase public awareness of PrivatAir. We had conducted a small telemarketing exercise in Geneva and we found that 85 per cent of companies in our home town had never heard of PrivatAir," admitted James Hay, commercial director of PrivatAir. "What I hoped we would get from running these fantastic holidays was publicity for PrivatAir that we would not be able to achieve through our normal business." The worldwide tour, which will be hosted by Peter Alliss, will cover 12 courses including Mid Ocean in Bermuda, Pebble Beach and Spyglass Hill in America, the New South Wales near Sydney and Dubai Creek in Dubai. The tour lasts three weeks from November 18, 2000 and costs £31,500 per person.\rPrivatAir is also offering a two-week European tour to courses like Valderrama and Royal Dornoch, the world's third oldest golf course. This tour costs £18,200 per person and will be running from August 26, 2000. Hay reports that 58 people have so far expressed a strong interest in the tours, following a small advert in the Daily Telegraph newspaper in the UK. The tour will be further advertised in golf magazines and the general press. PrivatAir has also been approached by a company seeking its services on further golf tours in 2001.\r"We are not trying to make a profit from the venture." Hay said. \r"All surplus cash will be ploughed back into the holiday to ensure that it really will be something very special. The reason for the high price of the holidays is mainly the hotels and activities we have organised on the trip (not to mention green fees on some of the courses !)."