Press Release

Issued by Jet Assist.

April 28, 2025

Jet Assist, Northern Ireland's premier executive flight handling company, has announced a significant expansion of its operational footprint to Belfast City Airport, in addition to its FBO at Belfast International Airport, which it has operated since 2014.

This strategic move positions Jet Assist as the leading executive jet and medical flight operator across Northern Ireland, offering executive aviation clients unparalleled access to Jet Assist's comprehensive suite of services and catering to the diverse needs of the general aviation community. Clients choosing Belfast City Airport will experience exceptional standards of safety, efficiency and customer care, with the added convenience of a location just 3.0 miles from Belfast's vibrant city centre. This ensures seamless and efficient service delivery for a broader range of flight schedules and passenger requirements throughout Northern Ireland.

Darren Willingham, Jet Assist's ground operations manager, emphasised that Jet Assist is dedicated to bringing first-class safety, smooth operations and excellent customer service to Belfast City Airport. He said: “We're investing significant resources in establishing a robust infrastructure at Belfast City Airport to ensure that everyone has a seamless and hassle-free experience.”

"This significant expansion marks a pivotal moment for Jet Assist and underscores our commitment to delivering unparalleled service to the aviation community across Northern Ireland," stated Andrew Edgar, development director of Jet Assist. "Leveraging our extensive experience and proven success, we are thrilled to bring our expertise and dedication to Belfast City Airport. This strategic alignment firmly establishes Jet Assist as the definitive first choice for executive jet operators seeking the highest calibre of handling services in Northern Ireland."

Ellie McGimpsey, aviation development manager at Belfast City Airport, added: “Our new partnership with Jet Assist reflects the increasing demand for high-quality executive aviation services in Northern Ireland. Its presence at Belfast City Airport further strengthens our offering for business and private aviation customers, supporting our commitment to providing efficient, premium services just minutes from the city centre. We look forward to seeing the positive impact Jet Assist will have on the airport's continued growth and ability to provide passengers with a smooth airport experience.”

The move to Belfast City Airport strategically aligns with the growing demand for executive aviation services at this centrally located airport, offering swift and convenient access to Belfast's business and commercial heart. Recognising this increasing need, Jet Assist is further enhancing its comprehensive service portfolio at Belfast City with the introduction of aircraft charter and a dedicated concierge service. This enhanced offering will provide seamless arrangements for premium hotel bookings, executive car hire and chauffeur services, delivering a genuinely end-to-end travel solution for discerning clientele. These expanded services will be expertly managed by Roisin Mulhern, Jet Assist's charter manager, ensuring a consistent and exceptional experience across all facets of executive travel.

Stanley Edgar, group managing director of SERE Holdings, the parent company of Jet Assist and air ambulance and private jet operator 247 Aviation, commented: "This strategic expansion of Jet Assist into Belfast City Airport is a decisive step in SERE Holdings' vision to establish itself as the preeminent general aviation provider in Northern Ireland. Since 2021, SERE has strategically invested £12.0 million across our general aviation portfolio, specifically within Jet Assist and 247 Aviation Ltd., creating over 60 skilled jobs within these entities in the region. We are now poised to accelerate this growth with a further planned investment of £8.0 million and the creation of an additional 20 jobs within the next 12 months. This significant development not only amplifies Jet Assist's market presence but also powerfully reinforces SERE's long-term confidence in the robust growth and considerable potential of general aviation throughout Northern Ireland."