Flyte Aviation has received Transport Canada approval to operate its Ponderosa Air Cirrus Vision SF50 fleet on cross-border routes, initially targeting Toronto, Montreal and Ottawa from north-east US cities.

The 76ers partnership, encompassing digital access, hospitality and in-arena activations, is the latest in a series of cultural deals Flyte is using to build its direct-to-consumer platform, which has now passed 20,000 registered users.

Official Air Travel Partner status at the 11-day festival comes with sponsorship of its World Cinema Narrative section and the Flyte Breakthrough Awards for emerging talent.