These strategic hires follow a period of significant momentum for Cirrus Aviation, including its expansion into the Dallas, Texas market earlier this year and the recent launch of Theos, the company's by-the-seat platform.

The Dallas location will offer Cirrus’ full suite of services including empty leg opportunities and 24/7 concierge services. Clients will have access to the company’s diverse fleet ranging from light to heavy long-range aircraft.

Eric Grilly will serve as president, Gary Reinert as chief financial officer, Brian Kip as chief marketing officer, and Travis Turner as vice president of guest experiences. This represents a substantial reshuffle at Cirrus.