Press Release
Issued by Falcon Luxe.
December 9, 2024
Alex Investment Group is pleased to announce the transition of its United Arab Emirates private jet operatoion AlexJet to a 'one brand, one platform' model and the changing of its name to Falcon Luxe.
The new brand inherits the DNA of AlexJet while integrating seamlessly into the Falcon private aviation suite of brands, which also include:
- Falcon Elite, a global private terminals (FBO) brand
- Falcon Flight Support, a global brand offering flight support services
- Falcon Technic, a suite of world-class MRO services
Can Şaşmaz, chief executive officer at Falcon, commented: “With more global travellers choosing to fly private, I am confident in the continued success and expansion of Falcon Luxe. With strong demand in the Middle East, Europe and other key markets, we look forward to offering our loyal clients the finest in-flight experience along with the best value. Our commitment to the brand is reflected in continuous investment in talent, technology and infrastructure to provide a suite of highly personalised services.”
Falcon Luxe operates a diversified modern private jet fleet comprising 10 aircraft. The investment and expansion of the Falcon Luxe fleet has been critical in meeting demand.
In late 2024, new aircraft will join the Falcon Luxe fleet, including the long-range Bombardier Global Express 6500 in an ultra-premium configuration, in line with the further expansion of the fleet. The new aircraft will allow offering non-stop flights of up to 12,000km connecting most of the global city pairs.
Falcon Luxe will also unveil a new premium cabin design, a bet to attract high-spending travellers to flights that can top 14 hours. The new concept is aimed at setting new industry standards on the world's longest routes. Designed with discerning travellers in mind, the new cabins promise luxury with enhanced space and comfort, allowing passengers to relax or work effortlessly on board.
When flying Falcon Luxe, every itinerary is meticulously crafted to ensure the highest levels of safety, security and wellbeing for all passengers.
