Press Release
Issued by Raisbeck Engineering.
February 23, 2023
Raisbeck Engineering, an Acorn Growth Company and leading US provider of performance enhancement systems for business, commercial and military aircraft, has announced the appointment of Lisa Wood as director of marketing. In this role, Ms. Wood will evolve the brand strategy, expanding Raisbeck's reach beyond the markets served today, creating more robust customer contact mechanisms while managing all aspects of marketing communications.
Ms. Wood brings over 20 years of brand-building experience spanning multiple industries including specialty automotive and marine industries. Her vast expertise in brand architecture and integrated marketing, both in the commercial and defence markets, will expand awareness of Raisbeck's corporate brand into new markets as well as strengthen current customer relationships.
"I'm extremely excited to be joining the talented Raisbeck team," says Wood, "Working with best-in-class industry professionals who are experts at improving OEM aircraft that operate at maximum efficiency and safety for an ideal flying experience while creating a show-stopping image on the runway, is an opportunity of a lifetime."
"Lisa is an excellent addition to our team and will help take Raisbeck Engineering to the next level as we strengthen our position in the King Air and Caravan markets and expand into additional aircraft with performance enhancing aftermarket STCs and kits," said Hal Chrisman, president of Raisbeck. "The breadth and depth of Lisa's experience will be a huge asset as we pursue our strategic growth initiatives."
Raisbeck Engineering, an Acorn Growth Company, is a leading provider of aircraft modifications for business and commercial aircraft. Dedicated to improving performance and efficiency for aircraft owners, Raisbeck's aerodynamically designed enhancements deliver safer and more fuel-efficient performance results and improve passenger comfort.