Press Release

Issued by flyExclusive.

July 15, 2022

flyExclusive, the premiere provider of world-class private jet charter experiences headquartered in Kinston, North Carolina, today announced the appointment of Trish Lorino as vice president of marketing and communications. In her role, Lorino will work with flyExclusive’s leadership team to shape the go-to-market strategy for flyExclusive’s growing portfolio of private jet charter services, including its flyExclusive fractional programme, Jet Club and aircraft partnership programme.

A 25-year veteran of the travel, hospitality and adjacent industries, Lorino has cultivated a passion for the art and science of marketing, advertising and public relations working across multiple top-tier brands. For more than 10 years she led marketing and communications for Cape Air, the largest independent regional carrier in the United States, where she contributed to the expansion of the company’s footprint and increase in annual revenues. Additionally, she was instrumental in driving the research, development and management of Cape Air’s first subscription travel product and oversaw the introduction and go-to-market strategy for the company’s merchandising, e-commerce, traditional and digital marketing.

“Trish Lorino’s data-driven and results-oriented approach to marketing and communications makes her the ideal candidate to help fuel the next stage of flyExclusive’s growth,” said Tommy Sowers, president, flyExclusive. “Her dedication to understanding customers’ unique needs and aligning marketing strategy with those needs will serve us well as we grow awareness and visibility for our elite private jet charter offerings in the marketplace.”