Press Release

Issued by West Star Aviation.

April 6, 2021

West Star Aviation's unique Stay Connected customer programme that was developed as a way for the US business aviation MRO specialist to stay in front of customers during the pandemic when travel was not possible has evolved into something more.

With the cancellation of shows and limited travel options for salespeople, it was imperative for West Star to stay closely connected to customers. The original Stay Connected programme started last autumn with monthly themed mailings. Dimensional items sent in custom West Star packaging was a way for customers and West Star representatives to remain connected, even though there were no “in-person” events and travel was limited.

The company opted to continue the programme into this year with quarterly mailings. However, the quarterly mailings shifted towards a more benevolent mission as West Star realised the impact that supporting local businesses and charities can have during uncertain times. The mailings now include an item purchased from a local charity organisation, along with other West Star items to complete the package. Detailed information about the charity, who and how they support local communities and efforts, as well as how to purchase additional product are included within each mailing.

“Communication with our customers is very important to us, and since we couldn't see them in person for awhile, we wanted to provide them with a small gesture of our appreciation along with mentioning some of our favorite organisations,” said Debi Cunningham, West Star Aviation, VP of marketing.