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Victor

Charter Brokers

Press Release

Issued by Victor.

December 10, 2014

Victor expands marketing department

Victor, the fastest growing on-demand private jet charter business, is pleased to announce that Ricardo Gato has joined the company as marketing manager. Ricardo, who spent the last seven years at NetJets, moving from operational analysis, digital and direct marketing, to being in charge of media spend throughout Europe and search globally, will be responsible for evaluating advertising and sponsorship opportunities as well as digital and direct marketing.

Since its launch in 2011, Victor has seen a year on year growth of 300% and an increase to over 11,000 new members, which has prompted the expansion of its marketing department ahead of the travel App launch and USA expansion plans in 2015.

The expansion of the marketing department started earlier this year with the appointments of Dan Northover, CMO, previously with Engine Group and Saavik Abramov, digital marketing manager, from VCCP.

Ricardo Gato, marketing manager, Victor, commented: “So far, it's been an amazing journey for me in the private aviation industry and I am thrilled to be joining Victor at such an exciting time. Victor has revolutionised the industry through its transparency and technology. I look forward to contributing to the Victor success story.”

Dan Northover, CMO, Victor added: “Finding people who understand the mind-set of our customers is key. Ricardo brings with him a combination of both aviation and marketing experience, but most important of all, a clear understanding of our audience.”