Press Release
Issued by Green Charter 2022.
April 27, 2014
Avicus Group Limited, an aviation services company, has announced that it has appointed Lydia Sheng as its global marketing director, based out of its Shanghai office.
Sheng, previously group marketing manager for Avion Pacific, Asia Sky Group & Kings Aviation will be responsible for Avicus's overall brand and marketing initiatives, focusing primarily on China and the greater Asia Pacific region.
“We are very pleased to have Ms. Sheng join our growing team.” said Jane McBride, ceo & founder of Avicus Group. “In just a relatively short time frame, she accomplished a great deal in her previous position, where she was responsible for developing brand awareness, managing media campaigns, and initiating marketing activities around jet, turboprops and helicopter sales. We believe she will be a great asset to Avicus Group in helping us build a strong brand and become known as the leader in delivering aviation-focused services in the Asia Pacific region.
Avicus provides global air charter brokerage, aircraft sales and leasing and designs bespoke private jet journeys around the world.
At Avicus Group, Ms. Sheng will also be involved in the company's global business development, sales strategy development, and will take a lead role in establishing strategic partnerships.
Sheng studied marketing in the Asia Pacific region at Singapore Management University and has several years of experience in the greater China general and business aviation sectors.