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World Fuel Services

Fuel/Lubricants

Press Release

Issued by World Fuel Services.

October 30, 2012

World Fuel Services launches Ascent

With the backdrop of the 2012 NBAA Meeting and Convention, World Fuel Services officially launches the new Ascent global fuel brand for FBOs. With a new logo and enhanced programs and benefits, Ascent offers a strong branding option for FBOs built on supply reliability along with high-quality aviation fuel products and services.

In addition to reliable fuel supply, some of the programs and key benefits of the Ascent global fuel brand include equipment leasing, credit card processing, the Alliance Contract Fuel Card Program, the FlyBuys Reward Program, FBO marketing assistance, FBO personnel training solutions and product liability insurance protection. All this is backed by the extensive resources of World Fuel Services' global operations spanning 200 countries and over 6,000 locations. This is a key differentiator for success in today's expanded worldwide marketplace.

"Our combined organization and commitment to the aviation community, along with our new Ascent global fuel brand, ensures we are able to provide the most comprehensive programs in the industry for our customers" said Michael Clementi, President of World Fuel Services Aviation Division.

Over the next year, pilots and general aviation travelers alike will begin to see the efforts of a national branding effort as signs and refueler trucks begin to display the new Ascent global fuel brand logo.

The Ascent brand name is not new to the general aviation industry, nor are the people behind it. With Ascent's legacy of dedication to the aviation industry, and a deep, authentic understanding of customer service needs coupled with World Fuel Services' tradition of innovation and marketplace leadership, the Ascent global fuel brand is sure to lead the industry and cultivate success within its FBO partners.