Press Release

Issued by Air Partner.

October 10, 2012

Air Partner, a world leading provider of aviation services, is delighted to announce the unveiling of its brand refresh and launch of its new website. The 51 year heritage of the Air Partner brand remains, retaining the Group's core brand principles of reliability, innovation, transparency and superior experience, while each division is now instantly recognisable with sub-marques to help distinguish the diversity of the Group's product offering.

The Private Jets, Commercial Jets and Freight divisions have their own sub-brands, with their own individual identity, colour palette and images, which makes the different business divisions instantly recognisable for clients and visitors to the site. Over the past year, the Air Partner brand has been closely analysed both internally and externally; these insights have helped the team to refresh the brand so that it accurately reflects what the company does, will aid the sales process, and gives Air Partner's clients the information that they need.

Air Partner's website has also been revamped to help showcase the company's diverse product offering, in line with the brand refresh. Built on a flexible platform which can be managed in-house, the website will fully support and enhance the sales process and has been designed to achieve maximum search engine optimisation. The new site is clear and easy to navigate, with 7 language options, to reflect Air Partner's global presence.

Sarah Willoughby, UK marketing manager at Air Partner said, "The Air Partner brand is one of our most important assets, and so we are very excited to have a new website that really showcases the great work that the team at Air Partner does. Our unique fifty year heritage, and our Royal Warrant differentiate us within the industry, and the new website, along with our Freight and Private Jet apps, provide our existing and potential clients with great online resources to support this."

With 20 offices spanning Europe, North America, the Middle East and Far East, Air Partner organises private jet, commercial airliner and air cargo charters for industry, commerce, governments and private individuals worldwide.