This website uses cookies
More information

Press Release

Issued by Green Charter 2022.

March 3, 2008

Christian Gormsen appointed new COO at Sterling Airlines- Organizational changes to further accelerate development

Sterling Airlines has hired Christian Gormsen as the company's new COO he is taking over from John Robertson. Christian Gormsen will become head of Sterling Airlines' operational activities, including Aircraft, Crews, and Maintenance, as well as being part of the top management team of the company.

Gormsen is coming from a position as Senior Vice President, Group Solutions with GN ReSound A/S where he has, over the last 5 years, been working with product marketing, development, operations, and business development in various positions.

Before that he worked with the leading international management consulting firm, McKinsey & Company, as a management consultant within the Strategy practice for 3 years, and for Carnegie Bank before that.

He is currently relocating from Germany where he has been based with his family for the last 21½2 years.

"Christian is bringing to Sterling a broad organizational perspective and experience. He has successfully proven not only strategic insight and development, but, more importantly, actual organizational implementation and leadership. This is a critical element of realizing the vision of bringing Sterling to the next level as a quality airline offering more and better opportunities for travellers. I know Christian as a former colleague at McKinsey & Company and the experience and training he gained there strengthen my belief in his ability to further accelerate the development at Sterling Airlines even more," said Sterling Airlines Chairman, Thorsteinn Örn Gudmundsson.

"Sterling is an innovative company that has successfully changed the Scandinavian travel industry. I am truly looking forward, together with the many skilled and experienced employees, to further build the company and bring it to the next level within one of the world's most exciting industries," Gormsen said.

Gormsen completed his Master of Science in Finance from Copenhagen Business School in Denmark.