The strategic goal of this collaboration is to leverage FlyJetr's expertise in private aviation to enhance DiamondLake's service offerings, providing clients with exclusive access to luxury travel solutions.

The programme offers members the benefit of travelling at just five per cent above the actual cost of each flight, with unrestricted fleet access and a 24/7 dedicated concierge service.

The company's London location will focus on luxury travel for business, sports and entertainment clients worldwide.